Privacy Policy

Last updated: January 19, 2026

1. Introduction

Wave.love ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered website generation platform.

By using our Service, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our Service.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Name, email address, password when you create an account
  • Payment Information: Billing details processed through our secure payment providers
  • Content: Text prompts, descriptions, and any content you input to generate websites
  • Communications: Messages when you contact our support team

2.2 Automatically Collected Information

  • Usage Data: How you interact with our platform, features used, and time spent
  • Device Information: Browser type, operating system, device identifiers
  • Log Data: IP address, access times, pages viewed, referring URLs
  • Cookies: Small data files stored on your device to improve your experience

3. How We Use Your Information

We use the collected information for the following purposes:

  • To provide, maintain, and improve our AI website generation Service
  • To process your transactions and manage your subscription
  • To generate and host websites based on your prompts and preferences
  • To send you important updates, security alerts, and support messages
  • To personalize your experience and provide relevant content
  • To analyze usage patterns and improve our AI algorithms
  • To detect, prevent, and address technical issues and security threats
  • To comply with legal obligations

4. AI and Generated Content

Important Information About AI Processing:

  • Your text prompts and content are processed by AI systems to generate websites
  • Generated websites are stored on our platform and cannot be exported or downloaded
  • We may use anonymized and aggregated data to improve our AI models
  • We do not sell your personal prompts or content to third parties
  • AI-generated content is stored securely within our infrastructure

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

  • Service Providers: With trusted third parties who assist in operating our platform (payment processors, cloud hosting, analytics)
  • Legal Requirements: When required by law, court order, or government request
  • Protection of Rights: To protect our rights, privacy, safety, or property, or that of our users
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to advertisers or data brokers.

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments and monitoring
  • Access controls and authentication measures
  • Secure cloud infrastructure with industry-standard protections

However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services and maintain your account
  • Comply with legal and regulatory requirements
  • Resolve disputes and enforce our agreements

After account deletion or subscription cancellation, we may retain certain data in anonymized form for analytical purposes.

8. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data (subject to legal requirements)
  • Portability: Request transfer of your data in a machine-readable format
  • Opt-out: Unsubscribe from marketing communications

To exercise these rights, contact us at privacy@wave.love.

9. Cookies and Tracking

We use cookies and similar technologies to:

  • Keep you signed in to your account
  • Remember your preferences and settings
  • Analyze how our Service is used
  • Improve our platform performance

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Service functionality.

10. International Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws, including the use of Standard Contractual Clauses approved by the European Commission.

11. GDPR Compliance (European Users)

For users in the European Economic Area (EEA), United Kingdom, and Switzerland: This section provides additional information about your rights under the General Data Protection Regulation (GDPR) and similar laws.

11.1 Data Controller

Wave.love acts as the data controller for your personal data. For any data protection inquiries, contact our Data Protection Officer at dpo@wave.love.

11.2 Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contract Performance: Processing necessary to provide you with our services and fulfill our contractual obligations
  • Legitimate Interests: Processing for our legitimate business interests, such as improving our services, fraud prevention, and security
  • Consent: Where you have given explicit consent for specific processing activities (e.g., marketing communications)
  • Legal Obligations: Processing necessary to comply with applicable laws and regulations

11.3 Your GDPR Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of Access: Request a copy of all personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete personal data
  • Right to Erasure (Right to be Forgotten): Request deletion of your personal data under certain circumstances
  • Right to Restrict Processing: Request limitation of processing of your personal data
  • Right to Data Portability: Receive your personal data in a structured, commonly used, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for direct marketing purposes
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
  • Right to Lodge a Complaint: File a complaint with your local data protection supervisory authority

11.4 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@wave.love or dpo@wave.love. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

11.5 Data Retention for EU Users

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. When you request deletion of your account, we will delete or anonymize your personal data within 30 days, except where retention is required for legal, regulatory, or legitimate business purposes.

11.6 International Data Transfers from the EEA

When we transfer personal data from the EEA to countries not deemed adequate by the European Commission, we use appropriate safeguards such as Standard Contractual Clauses or rely on other legally approved mechanisms to ensure your data is protected.

12. Children's Privacy

Our Service is not intended for users under 18 years of age (or 16 in the EEA where applicable). We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take steps to delete that information promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes affecting EU users, we will provide at least 30 days' notice before the changes take effect. Your continued use of the Service after such changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Privacy Inquiries: privacy@wave.love

Data Protection Officer (EU): dpo@wave.love

General Support: support@wave.love